HOW WE WORK

We create in order to put an end to content dissonance. Embracing emerging models of new media and offering digital and mobile first strategies Better Half builds engagement beyond the confines of traditional advertising.



WHO WE’VE WORKED WITH


WHAT WE WORK ON

We begin all of our projects with a narrative-first mentality. Each asset developed will be catered to platform and built to warrant the highest levels of engagement. Creating everything from video production, motion graphics animation, stereoscopic gifs, sticker packs, vfx, 3d models, illustration, design, photography,  brand book creation, and content optimization of preexisting assets.

As a group who’s always fast to strike the iron while it’s hot we actively try to utilize whichever tools in our arsenal best suite our client’s needs and intentions.

CONTACT

Will Mayer / Alyssa Bonanno
2121 E 7th Pl # 209 LA, CA
Phone: +1 631 - 721 - 7156

SOCIAL

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FREEFORM - 01

GOOD TROUBLE LAUNCH


WHAT IS GOOD


     
                                                    TROUBLE?

Teaming with Disney’s Freeform network, we produced a range of assets in anticipation of their upcoming show Good Trouble. Launching from Freeform’s runaway hit The Fosters, we understood the distinct tone GT needed: balancing confrontation and compassion, high individuality and community, with vibrant downtown Los Angeles as its backdrop.













WHAT PEOPLE ARE SAYING:

We worked alongside Freeform to bring to life a promotional launch film, written and concepted to reflect the show’s distinct and human tone. Following each cast member’s high-charged monologue is a family-style meal, joining them together.

For digital we brushed away any fluff in favor of the high texture of stereoscopic GIFs, producing modern family portraits of the cast. We developed the visual language that defined GT for use across social media and television, captured in photography, video commercials, and GIFs. 


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