THE LONDON MARATHON
Better Half’s Will Mayer shot the launch promo for New Balance’s London Marathon campaign over the course of two days in various UK locations. This shoot produced stills, cutdowns, and other material that in tandem with a huge digital design package would transform and culminate as a multi-platform campaign. From prototyping to designing we tested every possible graphics option in order to deliver something that felt fresh and on brand.
We created 30+ prototypes in order to
workshop and perfect the overall tone of the package.