HOW WE WORK

We create in order to put an end to content dissonance. Embracing emerging models of new media and offering digital and mobile first strategies Better Half builds engagement beyond the confines of traditional advertising.



WHO WE’VE WORKED WITH


WHAT WE WORK ON

We begin all of our projects with a narrative-first mentality. Each asset developed will be catered to platform and built to warrant the highest levels of engagement. Creating everything from video production, motion graphics animation, stereoscopic gifs, sticker packs, vfx, 3d models, illustration, design, photography,  brand book creation, and content optimization of preexisting assets.

As a group who’s always fast to strike the iron while it’s hot we actively try to utilize whichever tools in our arsenal best suite our client’s needs and intentions.

CONTACT

Will Mayer / Alyssa Bonanno
2121 E 7th Pl # 209 LA, CA
Phone: +1 631 - 721 - 7156

SOCIAL

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NEW BALANCE 02

THE LONDON MARATHON






Better Half’s Will Mayer shot the launch promo for New Balance’s London Marathon campaign over the course of two days in various UK locations. This shoot produced stills, cutdowns, and other material that in tandem with a huge digital design package would transform and culminate as a multi-platform campaign. From prototyping to designing we tested every possible graphics option in order to deliver something that felt fresh and on brand.


We created 30+ prototypes in order to
workshop and perfect the overall tone of the package.

 


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