HOW WE WORK

We create in order to put an end to content dissonance. Embracing emerging models of new media and offering digital and mobile first strategies Better Half builds engagement beyond the confines of traditional advertising.



WHO WE’VE WORKED WITH


WHAT WE WORK ON

We begin all of our projects with a narrative-first mentality. Each asset developed will be catered to platform and built to warrant the highest levels of engagement. Creating everything from video production, motion graphics animation, stereoscopic gifs, sticker packs, vfx, 3d models, illustration, design, photography,  brand book creation, and content optimization of preexisting assets.

As a group who’s always fast to strike the iron while it’s hot we actively try to utilize whichever tools in our arsenal best suite our client’s needs and intentions.

CONTACT

Will Mayer / Alyssa Bonanno
2121 E 7th Pl # 209 LA CA
Phone: +631 - 721 - 7156

SOCIAL

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NIKE SUSTAINABILITY 03

Carissa Moore


NIKE SUSTAINABILITY
Carissa Moore


    
PURPOSE MOVES US

In honor of the biannual Corporate Sustainability report, Nike wanted to tell the stories of their star athletes. Better Half’s Will Mayer directed 12 films in collaboration with Nike to bring their vision, and the stories of their athletes, to life. This involves an explicit focus on the pillars of sustainability these athletes support and engage in, from reusing materials to improving the working conditions in factories.








Taking from an extensive background in sports, Mayer collaborated with champion athletes such as Paralypian Scout Bassett, Olympic Sprinter Adam Gemili, and Champion Surfer Carissa Moore.
 

Better Half optimized the footage from the resulting films, refining and remixing the assets to adapt across social and digital media. Our multi-functional assets launched on Nike’s social platforms and those of its featured athletes.

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