HOW WE WORK


Better Half is a mobile first creative studio. We tailor content for the platforms on which it’s digested.


WHO WE’VE WORKED WITH



WHAT WE WORK ON



We begin all of our projects with a narrative-first mentality. Each asset developed will be catered to platform and built to warrant the highest levels of engagement. Creating everything from video production, motion graphics animation, stereoscopic gifs, sticker packs, vfx, illustration, design, photography,  brand book creation, and content optimization of preexisting assets.

As a group who’s always fast to strike the iron while it’s hot we actively try to utilize whichever tools in our arsenal best suite our client’s needs and intentions.

CONTACT



2121 E 7th Pl # 209 LA, CA
Phone: +1 631 - 721 - 7156

For inquiries:
Alyssa@bttrhlf.com

SOCIAL


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VANS - 03

25 YEARS OF VANS WARPED TOUR








Better Half pays homage and says farewell to the Vans Warped Tour, creating 25 films surrounding 25 themes to celebrate 25 amazing years.

In Better Half’s most immersive collaboration yet, our team entered this project from the original concept phase, working closely with the Vans and Vans Warped Tour internal teams to bring this dream into reality.


We created a suite of 25 unique episodes that were featured across all of Vans Warped Tour’s social channels. To begin creating this mobile-first docu-series, Better Half’s archival and design team sourced and sorted through:


  • 800+ hours of footage
  • 10,000+ photographs taken from 1995 – 2018



Meanwhile, our production and animation teams were creating:


  • 44 hours of incisive interview footage with musicians, legends and the extended Warped family
  • 50+ custom animations and illustrations, amping up the archival and interview footage with eye-popping collages and dramatic visuals


Our holistic approach enabled us to bring the narrative history of this crucial culture to a mobile-first audience, but not without the help of so many gracious people who shared their stories, photos, videos, and time.


Stats:

  • Vans Warped Tour Instagram: 1.2 million followers
  • Engagement rate per video averaged at 18.5k views and roughly 55 comments (and continuing to grow.)
  • Episode with the highest engagement: 28.129k views / 7,469 likes / and 269 comments.


The episodes will remain on the Vans Warped Tour feeds to close out all of the accounts as a final sign-off to the last 25 years.