Better Half A new age creative studio, Los Angeles, CA

Nike Earth Day

  • 360 Campaign
  • Digital

Overview

For the launch of Steven Harrington’s Earth day Nike collaboration Better Half partnered up with Nike to bring his illustrated world to life

To paint a portrait of sustainability through the eyes of an artist, we captured Steven Harrington’s inspiration and process for his collaboration with Nike Earth Day.

In total, our full campaign encompassed a short film, a sticker pack, and IG Stories. These assets lived across Nike, SNKRS, and Nike Sustainability’s social feeds. Our film played across the SNKRS app, in Steven’s gallery launch, and throughout Nike’s retail locations.