Nike Earth Day
- 360 Campaign
For the launch of Steven Harrington’s Earth day Nike collaboration Better Half partnered up with Nike to bring his illustrated world to life
To paint a portrait of sustainability through the eyes of an artist, we captured Steven Harrington’s inspiration and process for his collaboration with Nike Earth Day.
In total, our full campaign encompassed a short film, a sticker pack, and IG Stories. These assets lived across Nike, SNKRS, and Nike Sustainability’s social feeds. Our film played across the SNKRS app, in Steven’s gallery launch, and throughout Nike’s retail locations.