Airbnb

Airbnb sought a new way to launch Experiences and turned to Better Half to bring Airbnb Animal Experiences to life. Working with over 100 hours of footage, our team meticulously curated and produced a suite of assets tailored for different distribution channels. We also conducted social-first activations and created a series of Giphy sticker suites to enhance shareability.

To announce the project, we executed a call and response campaign on Twitter, responding to fans in real-time with various Airbnb animal memes, GIFs, and stickers. Despite attempts to challenge our community managers, we sustained the live interaction for nearly 10 hours.