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Architecting disruption against stagnation for cultural immortality.


Honoring behavioral conditioning for enduring subliminal influence.


Utilizing the singular devotion of a congregation to spread your message. Induce mass hysteria.


Netflix, Amazon, Nike, Mylo, Rothys, Match, Vans

Transforming stagnant brands into autonomous systems of belief.


Selected Work

AgentSmyth

strategy

Brand Identity

Brand Messaging

Out of Home

Campaign

Production

Art Direction

Motion Graphics

Nike 

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Bilt Rewards is the first credit card that allows you to earn points by paying rent.

With serial entrepreneur Ankur Jane, Better Half expressed his ethos into an innovative brand of luxury, culture, and aspirational living.

From the initial card packaging and messaging to a full-scale launch event with A$AP Rocky, Better Half has been a close contributor and advisor to the brand. We’ve staffed the marketing and creative into a brand powerhouse that handles all communications and executions.

identity

Brand Strategy

Bilt Rewards

community management

Equinox

Ithaca

Spotify 

Settle

Better Half developed a multifunctional brand system for Settle designed to scale across product, marketing, and in-market collateral. The new identity introduces a clear voice and tone, direct, confident, and built for founders, that allows Settle to speak with authority in the CPG space.Our work included a refreshed tagline ("Where Brands Grow Fearlessly"), a flexible visual system, and a verbal architecture optimized for both performance and brand storytelling. The result is a streamlined identity that supports Settle’s mission while distinguishing it from legacy financial platforms.

Campaign Strategy

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Match

Post Production

Rothy's

Better Half X Vans

Vans: Musicians Wanted is a global battle of the bands that Better Half transformed into an immersive, entirely digital experience. This involved developing a bespoke brand system that combined Vans’ historic punk identity with digital textures.

The core objective was to build a modular system with maniacal attention to detail that allowed for us to build our graphics long before the show was fully cut and complete.

Better Half then produced, directed, scripted, edited, designed, and orchestrated Vans Musicians Wanted 2020 and 2021 alongside the Vans team. The brand’s transition to an entirely-remote platform was so successful, all subsequent Vans: Musicians Wanted performances will follow the digital production that Better Half created.

Vans 

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Amazon Music

An amazing product can’t capture the market without a clear vision. Future, a long time partner, tasked us with ideating and creating what the world of Future looked, felt, and sounded like—a process of making tech feel human.

We built out a robust campaign and brand refresh. The story of a coach and user relationship is the story of Future. This is more than an app: it’s a bond. This was our north star across all creative touchpoints.

Broadcast

Future Fit

Westbrook approached Better Half to craft the opening sequence for all of their film, television, and digital media. A brand ethos captured in five seconds.

Westbrook is a studio that prides themselves on highlighting the voices of unlikely storytellers. We wanted to illustrate this act of ‘illumination’ through the logo discovery. We uncover stories with the light of Westbrook as our torch.

 was the first to film feature our westbrook ID. The Westbrook ID has now been utilized across 5 titles with countless other pieces of media in production.

Westbrook

Netflix 

SITE

As Bolt Threads was preparing to launch Mylo they were looking for strategic positioning, tone of voice, and a design language that straddle the line between science and fashion.

We partnered with Mylo’s marketing team to launch brand identity, a website, a full digital suite of assets, film materials, and photo materials that were used across all brand touchpoints.

Upon launching BH’s branding materials, Mylo secured Stella McCartney as brand partner along with Ganni, Gucci, and Adidas.

Working alongside the Mylo core team we fleshed out a brand book that was flexible enough for brand partners to fit within but strong enough to stand on its own.

Brand sentiment has increased 35% since our collaboration began. This manifests in 100s of earned media placements and new collaborations every month—and a brand that can hold its own distinct identity beside luxury offerings, such as Stella McCartney and Ganni.

Across social, we’ve seen a 66% increase in engagement, with follower count increasing by 37%.