Better Half partnered with Future to humanize the brand and drive growth. Centered on the coach-user bond, the work included a full campaign, brand refresh, and content system built for performance across product, paid, and owned channels.
Better Half redefined Future’s brand around its core value: the coach-user relationship. The team delivered a full campaign, visual refresh, and content system designed to scale across product, paid, and owned channels, driving clarity, cohesion, and conversion.
Better Half codified the four pillars of Future: Expertise, Hospitality, Connection, and Immersion. These became the foundation for brand expression and the creative guardrails across strategy, design, and content.
