Not just an app. More than a trainer.
Future is more than an app: it’s a bond. The innovative program made personal training into a remote and immersive presence, allowing for constant and seamless communication between a Future user and their coach.
Better Half's partnership with Future extends beyond just collaboration, but it all began with a robust brand refresh. We meticulously crafted a brand identity that not only embodies Future's innovative spirit but also conveys the essence of the bond it forges with its users. This process included the development of a comprehensive graphic system, a bespoke photo suite, and the development of a consistent visual language that speaks to the brand's core values.
Obsessively close collaboration for every possible touchpoint.
Our commitment to Future's vision led us to script, produce, and edit their first broadcast commercial. Our aim was to create enough video content that the team would be able to recut, remix, and repurpose what we had developed throughout the year.
The result was a campaign that articulated every brand messaging touchpoint and resonated deeply with Future users, embodying the essence of immersive personal training – constant and seamless communication with a coach who motivates and holds you accountable. From the gym to the road, wherever your journey takes you, Future is there to push you forward, and you just have to press start.
A holistic expression of the pillars of Future.
We identified the four pillars of Future: a coach’s Expertise and Hospitality, their Connection with a user, and the Immersion the user experiences through Future’s expansive functionality. These pillars were our base and boundary for all brand expression.
