Better Half partnered with Rothy’s for 18 months to evolve the brand from a recycled product story to a full-spectrum sustainability platform. The goal was to expand perception, beyond ocean plastic, into a complete consumer journey. Through precise strategy and elevated creative execution, we positioned Rothy’s as a symbol of circular progress, driving market growth and deepening cultural relevance. The work set a new benchmark for sustainability storytelling at scale.
Through an ongoing quarterly renewal of our creative strategies, we honed our ability to decipher audience preferences and maintained a real-time connection with the desires of our dedicated aficionados.
Better Half actively managed all aspects of the production process for Rothy’s, overseeing seasonal campaign execution from end to end. This included storyboarding, casting, art direction, set design, outfitting, original score creation, post-production, and tailoring assets for every stage of the advertising funnel.
