Powering Rothy's Sustainability Revolution
Better Half partnered with Rothy’s over the course of 18 months to empower a new kind of sustainability that is as fashionable as it is effective. Rothy’s aimed to broaden their narrative beyond recycled ocean plastic, showcasing a complete consumer journey. Through innovative creative execution, we strategically positioned Rothy's as a symbol of positive change, fueling market growth and reinforcing its commitment to a sustainable future. This synergy of strategic branding and efficient production has set a new industry standard, demonstrating the potential for impactful, environmentally-conscious fashion.
360 CAMPAIGN, PRODUCTION, STRATEGY, BRAND MESSAGING, ART DIRECTION
BETTER HALF STRATEGICALLY PRODUCED CREATIVE ACROSS ALL ASPECTS OF THE ROTHY'S CORE PRODUCT OFFERING
Data-driven creative and informed brand narrative.
Through an ongoing quarterly renewal of our creative strategies, we honed our ability to decipher audience preferences and maintained a real-time connection with the desires of our dedicated aficionados.
Personalized customer experiences through targeted communications.
We actively managed every aspect of the production process, facilitating and overseeing seasonal campaign executions, storyboarding, casting, art direction, set design, outfitting, custom score creation, post-production, and tailoring content for various positions within Rothy's advertising funnel.
