Ithaca
Ithaca Hummus sought enlightenment through Better Half’s voice and tone workshop, aiming to solidify their language and stand out in the dips market. After a transformative few months, the teams embraced deeper indoctrination by embedding co-founder Alyssa Bonanno as their fractional CMO.
Community
Guided by Bonanno, the alliance between Better Half and Ithaca revamped all marketing materials, including packaging, activations, sampling, social, digital, mailers, web, and merch. Ithaca partnered with notable teams like Mother-in-Law's Kimchi, Snax Shot, and Swoon, expanding their influence through a strategic approach to shopper marketing and paid funnels.
