Ithaca Hummus sought enlightenment through Better Half’s voice and tone workshop, aiming to solidify their language and stand out in the dips market. After a transformative few months, the teams embraced deeper indoctrination by embedding Better Half co-founder Alyssa Bonanno as their fractional CMO.
The alliance between Better Half and Ithaca revamped all marketing materials, including packaging, activations, sampling, social, digital, mailers, web, and merchandise. Ithaca partnered with notable teams like Mother-in-Law's Kimchi, Snax Shot, and Swoon, expanding their influence through a strategic approach to shopper marketing and paid funnels.
