Better Half developed a multifunctional brand system for Settle designed to scale across product, marketing, and in-market collateral. The new identity introduces a clear voice and tone, direct, confident, and built for founders, that allows Settle to speak with authority in the CPG space.
Our work included a refreshed tagline ("Where Brands Grow Fearlessly"), a flexible visual system, and a verbal architecture optimized for both performance and brand storytelling. The result is a streamlined identity that supports Settle’s mission while distinguishing it from legacy financial platforms.
