Spotify set out to define the 100 most essential albums of the streaming era. Better Half transformed the list into a real-time feedback engine by interviewing listeners on the street and capturing raw, unscripted reactions. The campaign tested cultural memory, surfaced generational divides, and fueled public discourse. Confusion, disagreement, recognition. All by design.
Better Half built out a dynamic and flexible suite of motion graphics for all Classics assets and surfaces to obsessively follow.
Spotify wanted to stretch their robust capabilities with a VR experience starring Karol G. Gathering a team of Latina directors and cinematographers, Better Half flew to Miami to capture Karol G’s in-flight commentary for an immersive experience showing the global influences for her newest album.
