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Spotify Classics

Spotify took on the immense responsibility of determining 100 Classic Albums of the last ten years, which they coin as “the streaming era.” Better Half confronted listeners and music lovers for their opinions in street interviews and captured their real reactions, from confusion and anger to acceptance and joy.

THE DEFINITIVE CLASSICS OF THE STREAMING ERA

A Full Motion Suite

Better Half built out a dynamic and flexible suite of motion graphics for all Classics assets and surfaces to obsessively follow.

Karol G Flight KG0516

Spotify wanted to stretch their robust capabilities with a VR experience starring Karol G. Gathering a team of Latina directors and cinematographers, Better Half flew to Miami to capture Karol G’s in-flight commentary for an immersive experience showing the global influences for her newest album.