Amazon Music partnered with Better Half to concept, script, and produce a global Pride campaign built for education and cultural reach. Better Half led creative development across all phases, curating key moments in LGBTQ+ history and casting narrators including Kim Petras and Melissa Etheridge.
The team sourced and directed LGBTQ+ animators from around the world to create a series of visually distinct animated shorts, designed for maximum impact across channels.
