Better Half partnered with AgentSmyth from inception, working alongside CEO and founder Pulkit Jaiswal to shape the product, brand, and go-to-market strategy from the ground up.
Rooted in the theory of agent causation, the brand rejects passivity. It speaks to professionals who are looking for a next generation edge. Our strategy centered on autonomy, precision, and free will, values reflected in everything from the visual identity to the voice of the product.
We developed a modular design system inspired by pattern recognition, including pixel-based structures, agent-coded color logic, and a visual toolkit built for high-performance environments. Our verbal architecture delivers sharp, confident messaging engineered for the institutional world, direct, credible, and built to scale.
