Better Half partnered with AgentSmyth from inception, collaborating with founder Pulkit Jaiswal to engineer the brand, product, and go-to-market strategy as a unified system of influence. Rooted in agent causation, the brand rejects passivity and calls to those wired for control, autonomy, and velocity. Better Half developed a modular design system grounded in pattern recognition, pixel frameworks, agent-coded palettes, and a visual toolkit built for high-stakes environments. The verbal architecture delivers sharp, confident messaging engineered for the institutional world, direct, credible, and built to scale.
