Polymarket — Questions Are Everything
Polymarket's first-ever brand campaign, made for the 2026 World Cup.
We took the largest stage on earth and used it to ask the world's biggest questions. A film built from moving portraits across 15 countries; each person framed by their flag, each paired with a real question tied to a live market. Some about the World Cup. Some about something larger.
The idea underneath it: the people who never stop asking are the ones who find answers.
Shot on 16mm. A global production turned around in under a month. Football is the entry point. The question is the product.
Directed by Gabriel Moses. Featuring Rick Rubin, Future and Peso Pluma. Music by Kanye West.
The Polymarket Portal
