Better Half played a foundational role in Bilt’s growth, building the brand from inception and helping unlock rapid adoption, cultural relevance, and category leadership. Through brand architecture, campaign development, and team staffing, Better Half transformed Bilt into a top-performing brand in fintech and lifestyle.
Better Half launched Bilt’s brand from the ground up, leading packaging, messaging, and campaigns, including a launch event with A$AP Rocky, and building the internal creative and marketing teams to run it all in-house.
