Bilt Rewards

Services
identityBrand MessagingBrand StrategyArt Direction

Bilt Rewards

Rewards for paying your rent: that is the central offering of Bilt Rewards, the first credit card that allows premium membership, benefits, and points for paying rent.

Better Half dove into Bilt and got to work defining and expressing serial entrepreneur and Bilt founder Ankur Jain’s ethos of luxury, culture, and aspirational living that Bilt was created to honor and enable.

An Aspirational Identity

From the initial card packaging and messaging to a full-scale launch event with A$AP Rocky, Better Half has been a close contributor and advisor to the brand. We’ve staffed the marketing and creative into a brand powerhouse that handles all communications and executions.