identitystrategycommunity management

As Bolt Threads was preparing to launch Mylo they were looking for strategic positioning, tone of voice, and a design language that straddle the line between science and fashion.

We partnered with Mylo’s marketing team to launch brand identity, a website, a full digital suite of assets, film materials, and photo materials that were used across all brand touchpoints.

Upon launching BH’s branding materials, Mylo secured Stella McCartney as brand partner along with Ganni, Gucci, and Adidas.

Working alongside the Mylo core team we fleshed out a brand book that was flexible enough for brand partners to fit within but strong enough to stand on its own.

Brand sentiment has increased 35% since our collaboration began. This manifests in 100s of earned media placements and new collaborations every month—and a brand that can hold its own distinct identity beside luxury offerings, such as Stella McCartney and Ganni.

Across social, we’ve seen a 66% increase in engagement, with follower count increasing by 37%.