SITE

Mylo is among the world’s first sustainable leather alternatives, made from mycelium, the root-like system of mushrooms. As a material, Mylo delivers the timeless aesthetic and feel of leather, without the planetary impact and ethical concerns that come with raising livestock.

Better Half paired with the scientists, engineers, and innovators at Bolt Threads to make Mylo both the fabric of the future and an iconic, luxurious material today. Our cohesive, all-encompassing branding approach is where Deep Science met High Design.

Mylo Unleather

Mylo has become a preferred leather alternative for a number of global brands. A material that is high-end yet low-impact, Mylo has been the first mycelium-based leather alternative to walk in NYFW, and has been used for innovative initiatives ranging from product debuts to the reimagining of beloved classics, such as adidas Stan Smiths.

Fashion of the Future

As Bolt Threads was preparing to launch Mylo they were looking for strategic positioning, tone of voice, and a design language that straddle the line between science and fashion.

We partnered with Mylo’s marketing team to launch brand identity, a website, a full digital suite of assets, film materials, and photo materials that were used across all brand touchpoints.

Upon launching BH’s branding materials, Mylo secured Stella McCartney as brand partner along with Ganni, Gucci, and Adidas.

Working alongside the Mylo core team we fleshed out a brand book that was flexible enough for brand partners to fit within but strong enough to stand on its own.

Brand sentiment has increased 35% since our collaboration began. This manifests in 100s of earned media placements and new collaborations every month—and a brand that can hold its own distinct identity beside luxury offerings, such as Stella McCartney and Ganni.

Across social, we’ve seen a 66% increase in engagement, with follower count increasing by 37%.