Nike has partnered with Better Half for over five years across purpose, sustainability, SNKRS, and Jordan. The collaboration has produced work focused on climate awareness, sustainable materials, and purpose-led storytelling, built to inspire action and drive cultural impact.
Better Half created a series of films highlighting the sustainability journey of Nike products through the voices of diverse athletes. The work aimed to simplify and humanize Nike’s complex, ethical supply chain, following a shoe from concept to factory to its life in motion on the world stage.
Better Half expanded Nike’s first livestream studio and launched its most-watched stream to date. The virtual event spotlighted Nike’s 2025 Purpose commitments and celebrated 50 years of impact through sport. The broadcast shared progress across the brand’s people, planet, and play pillars, while offering a candid look at leadership navigating the shift to hybrid work.
