Netflix

Netflix, as the original streaming service, is in constant need of showing its infinite wealth of titles to its huge, global audience. It has the rare prestige of tailoring itself to a demographic group that includes nearly everybody online. Every title is an opportunity to grow a global audience of obsessive fans.

Better Half began thanks to platforms like Netflix, that ushered in a new age of content creation and innovation.

Kenny Ortega, the mind behind teen hits like High School Musical, developed a title for Netflix that provided a different kind of offering: a ghost boy band helps a girl find her voice.

Despite a young cast of unknowns and a debut in the middle of a global pandemic, lightning struck twice with Julie and the Phantoms, which ended its first season with an obsessive community of over 1 million fans.

Each episode of Love, Death and Robots was an artist’s vision allowed to run rampant through the genres of science and speculative fiction. An anthology series that particularly highlights unique, diverse visions needed an obsessively tight brand identity to tie them all together, especially for Season 2.

Netflix returned to the world of Charles Forsman, the author of the graphic novel The End of the F***ing World that became a streaming sleeper-hit. With Better Half comprising of recovering comics artists, the team sought to bring Forsman’s visual style, grit, and energy into its live-action adaptation, with hand-drawn details and an emphasis on texture.

Netflix’s latest punk-rock offering follows a young girl in the 90s who discovers the eponymous mixtape, owned by her late parents. Inspired by her discovery, she endeavors to start her own rock band. Better Half brought a playful and feminine edge to Mixtape’s release across Netflix’s social channels.