Better Half
Operating Since:2018
Status:Online
Mode:INDOCTRINATION_ACTIVE
Access Level:Recruit
LocationHQ.NYC / NODE.LA / REMOTE
Authorized Users:Verified
Current Objective:Cultivate Belief
Time Accessed:
Recording in progress
Engineering Brand Adherence at Scale.
Equinox
Brand
Campaign
Community Management
Brand Messaging
Art Direction
AgentSmyth
Brand Strategy
Identity
Brand Messaging
Spotify
Campaign
Production
Art Direction
Motion Graphics
Rothy's
Production
Brand
Campaign
Brand Messaging
Art Direction
Post Production
Ithaca
Brand Strategy
Brand Messaging
Art Direction
Identity
Motion Graphics
Future Fit
Identity
Campaign
Production
Art Direction
Broadcast
Bilt Rewards
Identity
Brand
Brand Messaging
Art Direction
Match
Brand Strategy
Campaign
Community Management
Amazon Music
Campaign
Art Direction
Motion Graphics
Out Of Home
Nike
Campaign
Production
Art Direction
Motion Graphics
Mylo
Identity
Brand Strategy
Community Management
Production
Vans
Campaign
Brand Strategy
Motion Graphics
Production
Identity
Settle
Brand
Brand Identity
Campaign
Westbrook
Identity
Art Direction
Motion Graphics
Brand Identity
Through discipline & design
We Engineer Indoctrination
Honoring deep audience motivations for behavior, and offering salvation.
Awakening the Subliminal
Honoring deep audience motivations for behavior, and offering salvation.
We Operationalize Obsession
Honoring deep audience motivations for behavior, and offering salvation.
We Manufacture Mythologies
Honoring deep audience motivations for behavior, and offering salvation.
Honoring deep audience motivations for behavior, and offering salvation.
Honoring deep audience motivations for behavior, and offering salvation.
Honoring deep audience motivations for behavior, and offering salvation.
Honoring deep audience motivations for behavior, and offering salvation.
Better Half full time members
Will
Alyssa
Bec H
Hugh K
Roz
Ben S
Leslie
Gray B
65%
trained in behavioral science or semiotics
99%
have worked on campaigns that drove 9-figure outcomes
100%
Post-Ritual Retention
Better Half cult advisors
Unlisted individual
Unlisted individual
