HOW WE WORK


Better Half is a mobile first creative studio. We tailor content for the platforms on which it’s digested.


WHO WE’VE WORKED WITH



WHAT WE WORK ON



We begin all of our projects with a narrative-first mentality. Each asset developed will be catered to platform and built to warrant the highest levels of engagement. Creating everything from video production, motion graphics animation, stereoscopic gifs, sticker packs, vfx, illustration, design, photography,  brand book creation, and content optimization of preexisting assets.

As a group who’s always fast to strike the iron while it’s hot we actively try to utilize whichever tools in our arsenal best suite our client’s needs and intentions.

CONTACT



2121 E 7th Pl # 209 LA, CA
Phone: +1 631 - 721 - 7156

For inquiries:
Alyssa@bttrhlf.com

SOCIAL


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NEW BALANCE 02

THE LONDON MARATHON






Better Half’s Will Mayer shot the launch promo for New Balance’s London Marathon campaign over the course of two days in various UK locations. This shoot produced stills, cutdowns, and other material that in tandem with a huge digital design package would transform and culminate as a multi-platform campaign. From prototyping to designing we tested every possible graphics option in order to deliver something that felt fresh and on brand.


We created 30+ prototypes in order to
workshop and perfect the overall tone of the package.

 


MOZILLA 04

D.R.E.A.M.






At Better Half, we seek to fully understand the importance of digital autonomy. We teamed up with Mozilla and Netizen for their premiere series, Data Rules Everything Around Me, bringing eyes to topics such as digital privacy, surveillance, and humanity’s future alongside technology. 
Artists, writers, and other cultural producers discuss, in free and open monthly episodes, the possibility of a decentralized web, and ways to reclaim our online autonomy.

We created 30+ prototypes in order to
workshop and perfect the overall tone of the package.


We produced motion and design for the series, bringing the series to life with eye-popping graphics. The title sequence, motion assets, and design treatment are featured prominently, making the informational series further engaging and accessible. These graphics also live outside the internet: they were used by Mozilla and Netizen for live talks held in Chicago, IL.
NETFLIX 05

THE END OF THE FUCKING WORLD




Better Half’s Alyssa Bonanno partnered with Netflix for the launch of the incendiary End of the F*cking World. Bonanno ideated the angst-infused feel of hand-drawn assets, reminiscent of Charles Foresman’s original comics (on which the series was based).
5 series, comprised of over 80 assets adapted to both digital and print, set the tone for the show. The runaway success of EOTFW’s social platforms is shown clearly in the high viral engagement from viewers.

We created 30+ prototypes in order to
workshop and perfect the overall tone of the package.




Mind-bending, irreverent GIFs lived online and in social media, while paper cutout dolls and “How to Change Your Life” pamphlets incorporated illustration and optimization, for an entirely distinct and subversive campaign tailored to the series.